The business case for diversity    

Lloyds TSB made the commitment several years ago and would classify diversity as: managing and balancing the needs and contribution of a diverse workforce; positive harnessing and uncovering of all talent to serve customers; a pro-active positive strategy; valuing people's differences and their overall contribution; about everybody irrespective.

So what is the truth?

80% of the leading private and public organisations see a link between good diversity practice and overall business performance. According to some of the 140 organisations that were interviewed by the cabinet office, recognising diversity equates to
  • improved productivity
  • cost savings
  • better service delivery
  • better marketing through a diverse team
Your company could at this moment be very under-represented in crucial areas. The buying power and ever-increasing role that women play in society, the spending of ethnic minorities (£15b+ per annum) and the disabled community (£50b+ per annum) cannot be ignored.

As a bank branch director in London Ross changed the staffing profile to better reflect the ethnic mix of the local community that he worked in. As a result he saw a 30% uplift in sales. It is common sense. If you don't have branches reflecting the local community then people won't walk through the door.

Does your organisation know exactly where it is going in this area?
Would it be a good time for you to talk to an expert about what is possible?
Contact Ross Brice to arrange a no commitment initial discussion.


Ross Brice is part of Spencer Brice
"This isn't about being nice to everybody for the sake of being nice. Diversity, simply put, is something that business can't afford to miss out on."
Copyright © 2006 Ross Brice. All Rights Reserved.                           Diversity is not an Afterthought